Figure 9-11

-Figure 9-11 above is a depiction of a ________ for beverages in the minds of adults.
A)hierarchy of needs
B)perceptual map
C)marketing matrix
D)growth-share matrix
E)acuity matrix

Question

Figure 9-11
 
-Figure 9-11 above is a depiction of a ________ for beverages in the minds of adults.
A)hierarchy of needs 
B)perceptual map 
C)marketing matrix 
D)growth-share matrix 
E)acuity matrix

Quizplus · Accepted Answer

A perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand.

Figure 9-11 -Figure 9-11 Above Is a Depiction of a ________ for of a ________

Figure 9-11 -Figure 9-11 Above Is a Depiction of a for of a