A graph displaying consumers' perceptions of product attributes in two dimensions is referred to as a
A)perceptual map.
B)sensitivity matrix.
C)growth-share matrix.
D)market-product grid.
E)product differentiation chart.

Name: A graph displaying consumers' perceptions of product attributes in two dimensions is referred to as a A)perceptual map. B)sensitivity matrix. C)growth-share matrix. D)market-product grid. E)product differentiation chart.
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Question

Quizplus · Accepted Answer

Key term definition-perceptual map.

A Graph Displaying Consumers' Perceptions of Product Attributes in Two