Figure 9-11

-Assume that the perceptual map in Figure 9-11 above is an accurate representation for adult consumers.A heavy consumer of mineral water is likely to think that mineral water is
A)more nutritious than tea.
B)more nutritious and a more adult-oriented beverage than milk shakes.
C)a more adult-oriented beverage than nutritionally designed diet drinks.
D)less nutritious and a more adult-oriented beverage than fruit-flavored drinks.
E)a more adult-oriented beverage than sports drinks.

Question

Figure 9-11
 
-Assume that the perceptual map in Figure 9-11 above is an accurate representation for adult consumers.A heavy consumer of mineral water is likely to think that mineral water is
A)more nutritious than tea. 
B)more nutritious and a more adult-oriented beverage than milk shakes. 
C)a more adult-oriented beverage than nutritionally designed diet drinks. 
D)less nutritious and a more adult-oriented beverage than fruit-flavored drinks. 
E)a more adult-oriented beverage than sports drinks.

Quizplus · Accepted Answer

In Figure 9-11,mineral water ranks as a more adult-oriented beverage on the horizontal axis than sports drinks.

Figure 9-11 -Assume That the Perceptual Map in Figure 9-11 Above Is