Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product development process.
A) commercialization
B) screening and evaluation
C) business analysis
D) development
E) market testing

Question

Quizplus · Accepted Answer

The new line of ice cream flavors was being sold on a limited scale to gauge consumer reactions, which is characteristic of the market testing stage in the new-product development process.

Breyer's Introduced a New Line of Ice Cream Flavors for Sale