Question 1

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

Accepted Answer

Logistics costs are estimated to represent 25 to 30 percent of the retail price a consumer pays for a new car.

Question 2

A ________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Accepted Answer

A supply chain consists of the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users.

Question 3

In logistics management,cost-effective decisions imply which of these?

Accepted Answer

There are three elements related to logistics management.(1)Logistics deals with decisions needed to move a product from the point of origin or source of raw materials to the point of consumption,or the flow of the product.(2)Those decisions have to be made in a cost-effective,reasonable manner.(3)A firm needs to drive down logistics costs as long as it can deliver expected customer service,which means satisfying customer requirements.

Question 4

IBM has adopted a(n)________ supply chain strategy to better serve its customers.

Accepted Answer

IBM has built a single integrated supply chain that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that has never been done before.See Marketing Matters.

Question 5

The three steps used in choosing a supply chain are (1)understand the customer,(2)understand the supply chain,and (3)

Accepted Answer

The three steps used in choosing a supply chain are (1)understand the customer,(2)understand the supply chain,and (3)harmonize the supply chain with the marketing strategy.

Question 6

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1)________,(2)understand the supply chain,and (3)harmonize the supply chain with the marketing strategy.

Accepted Answer

The three steps in choosing a supply chain are (1)understand the customer,(2)understand the supply chain,and (3)harmonize the supply chain with the marketing strategy.

Question 7

A supply chain refers to

Accepted Answer

Key term definition-supply chain.

Question 8

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Accepted Answer

Key term definition-supply chain.

Question 9

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Accepted Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more responsive or efficient in meeting customer requirements.

Question 10

IBM built a single ________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

IBM has built a single integrated supply chain that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that has never been done before.See Marketing Matters.

Question 11

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on

Accepted Answer

The choice of a supply chain follows from a clearly defined marketing strategy and involves first understanding the customer.To understand the customer,a company must identify the needs of the customer segment being served.These needs,such as a desire for a low price or convenience of purchase,help a company define the relative importance of efficiency and responsiveness in meeting customer requirements.

Question 12

Supply chain management refers to

Accepted Answer

Key term definition-supply chain management.

Question 13

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A supply chain differs from a marketing channel in terms of membership.A supply chain includes suppliers that provide raw material inputs to a manufacturer as well as the wholesalers and retailers that deliver finished products to consumers.

Question 14

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco's standards,sometimes with procedures run remotely by Cisco.Most items are then drop-shipped to buyers,untouched by Cisco's employees.This is a description of Cisco's

Accepted Answer

A supply chain consists of the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users.Cisco's activities are examples of the series of steps in a supply chain.

Question 15

An important feature of supply chain management is its application of ________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Accepted Answer

An important feature of customer driven supply chain management is its application of sophisticated information technology that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Question 16

A firm needs to drive down logistics costs as long as it can deliver expected

Accepted Answer

A firm needs to drive down logistics costs as long as it can deliver expected customer service,thereby satisfying customer requirements in the most cost-effective manner.

Question 17

What is the first step in choosing the right supply chain?

Accepted Answer

The first step in choosing the right supply chain configuration is to understand customers and their needs.

Question 18

Dell has adopted a(n)________ supply chain strategy to better serve its customers.

Accepted Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more responsive or efficient in meeting customer requirements.Dell has opted for a responsive supply chain.

Question 19

IBM used its artificial intelligence supercomputer Watson to improve its own

Accepted Answer

IBM is uniquely poised to configure and deliver a tailored mix of hardware,software,and service to provide a total solution for its customers using Watson.Watson is IBM's supercomputer that combines artificial intelligence and sophisticated software that is now used to improve performance of its supply chain.See Marketing Matters.

Question 20

In the automobile industry,the carmaker's ________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

In the automobile industry the carmaker's supply chain manager is a central link who is responsible for translating customer requirements into actual orders and arranging for delivery dates and financial arrangements for automobile dealers.

Quiz 15: Managing Marketing Channels and Supply Chains