Question 1

When a firm tries to place its products or services in as many outlets as possible,the density of distribution is referred to as

Accepted Answer

Key term definition-intensive distribution.

Question 2

The four most popular types of franchise arrangements are

Accepted Answer

The four popular types of franchising are (1)manufacturer-sponsored retail franchise systems,(2)manufacturer-sponsored wholesale franchise systems,(3)service-sponsored retail franchise systems,and (4)service-sponsored franchise systems.

Question 3

The three degrees of distribution density are

Accepted Answer

Three degrees of distribution density exist: intensive,exclusive,and selective.

Question 4

A(n)________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

Key term definition-service-sponsored franchise systems.

Question 5

A(n)________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

Key term definition-service-sponsored franchise systems.

Question 6

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a(n)

Accepted Answer

Key term definition-service-sponsored retail franchise systems.

Question 7

In terms of target market coverage,density refers to the number of ________ in a geographical area.

Accepted Answer

Key term definition-density.

Question 8

Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob has limited operating capital and yet he still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

Accepted Answer

Jacob has designed a unique approach for performing a service and wishes to gain access to capital,have a wide distribution,and profit from the venture.The best option would be for him to engage in a service-sponsored retail franchise system.

Question 9

When choosing a marketing channel or intermediary,it is important to ask several key questions,including which of these?

Accepted Answer

Marketing executives typically consider three questions when choosing a marketing channel and intermediaries: (1)Which channel and intermediaries will provide the best coverage of the target market? (2)Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)Which channel and intermediaries will be the most profitable?

Question 10

Intensive distribution refers to

Accepted Answer

Key term definition-intensive distribution.

Question 11

A(n)________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,that carbonate it and market the finished product to retailers.

Accepted Answer

Manufacturer-sponsored wholesale franchise systems are prevalent in the soft drink industry where,for example,Pepsi-Cola licenses wholesalers (bottlers)that purchase concentrate from Pepsi-Cola and then carbonate,bottle,promote,and distribute its products to supermarkets and restaurants.

Question 12

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Accepted Answer

Walmart achieves coordination at successive stages of production and distribution by virtue of its position as the world's largest retailer.Walmart is an example of an administered vertical marketing system.

Question 13

Which of the following statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

The size and influence of a single channel member and ownership status are the key distinctions between corporate and administered vertical marketing systems.

Question 14

In marketing,________ describes the number of stores in a geographical area.

Accepted Answer

Key term definition-density.

Question 15

Ford uses a(n)________,whereby the company licenses dealers in North America to sell Ford automobiles subject to various sales and service conditions.

Accepted Answer

Ford licenses dealers to sell its cars subject to various sales and service conditions.This is a manufacturer-sponsored retail franchise system.

Question 16

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

Procter & Gamble,given its broad product assortment ranging from disposable diapers to detergents,is able to obtain cooperation from supermarkets in displaying,promoting,and pricing its products.Proctor & Gamble uses an administered vertical marketing system.

Question 17

Candy bars most likely would be sold using which type of target market coverage?

Accepted Answer

Intensive distribution means that a firm tries to place its products and services in as many outlets as possible.For candy,convenience-in the form of wide distribution-is the key distribution attribute.

Question 18

An administered vertical marketing system is a marketing system

Accepted Answer

Key term definition-administered vertical marketing systems.

Question 19

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)

Accepted Answer