Salesperson Performance Tracking Marketing Dashboard at MooreChem

-Consider the Marketing Dashboard above,which includes metrics for salesperson performance tracking for MooreChem.As a MooreChem sales manager,you note that one of your salespeople has exceeded his sales target but is well below his profit goal.The best explanation for this performance is

Question

Salesperson Performance Tracking Marketing Dashboard at MooreChem
 
-Consider the Marketing Dashboard above,which includes metrics for salesperson performance tracking for MooreChem.As a MooreChem sales manager,you note that one of your salespeople has exceeded his sales target but is well below his profit goal.The best explanation for this performance is

Quizplus · Accepted Answer

It seems the salesperson is spending time and money selling lower margin products that produce a lower average profit per order.It may very well be that the salesperson is actually expending effort selling more lower-priced,lower margin products to his customers.Sadly,the product mix yields lower gross margins,resulting in lower profit.See Applying Marketing Metrics.