Of the following customer satisfaction measurement methods,which is the least effective in producing meaningful results?
A)the "Scale of 100" approach
B)personal interviews
C)the "very dissatisfied/very satisfied" approach
D)the combined approach
E)employee surveys

Question

Quizplus · Accepted Answer

The "Scale of 100" approach is the least effective in producing meaningful results because it is subjective and lacks standardization. Different customers may interpret the scale differently, and there is no benchmark for what score represents satisfactory or unsatisfactory performance.

Of the Following Customer Satisfaction Measurement Methods,which Is the Least