The firm's increased research orientation and enhanced upward communication will assist the firm in decreasing which one of the following gaps?
A)knowledge gap
B)standards gap
C)delivery gap
D)communications gap
E)confirmation gap

Question

Quizplus · Accepted Answer

By increasing research orientation, the firm will be better equipped with the necessary knowledge and information to meet customer expectations. Additionally, enhancing upward communication will ensure that the insights and feedback collected from customers are effectively communicated and integrated into the firm's operations. These actions help the firm to close the knowledge gap between customer expectations and the firm's actual performance.

The Firm's Increased Research Orientation and Enhanced Upward Communication Will