Scenario 1-4 At Target, a Global Discount Retailer, Sales Are Around $65

Scenario 1-4
At Target, a global discount retailer, sales are around $65 billion a year and rising.In addition, the company employs more than 360,000 people worldwide.Target stores carry just about every major brand imaginable.In addition, Target carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, The Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well, however these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies.
-(Scenario 1-4) The goal is for a product with any one of Target's in-house brand labels on it to come to be known by consumers for the values of the brand-both tangible and intangible.And, through integrated brand promotions, Target will provide extra incentives to consumers to

A) sample and test new competitors' products.
B) seek out the best prices, regardless of the brand.
C) remain brand loyal.
D) stimulate latent promotion.