Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) Exodus marketers limit their current advertising to furniture store publications, because they perceive that readers of these publications are

Question

Quizplus · Accepted Answer

The marketers perceive that readers of furniture store publications are their target audience because these publications are likely to be read by people who work in or own furniture stores, which is Exodus Moving's primary customer base.

Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created