Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) In all of the promotional materials, Exodus Moving uses the slogan "Swift, Yet Gentler." This process of creating a distinct place relative to other movers in the market is known as

Question

Quizplus · Accepted Answer

The process described in the scenario is known as positioning, which is the act of creating a distinct place for a brand or product in the market relative to other competitors. Exodus is positioning itself as a mover that is fast and efficient while also providing gentle handling of furniture, which sets them apart from traditional movers. This positioning helps attract customers who value these attributes in a moving service.

Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created