McMann and Young advertising agency has been hired by Broadway Bicycles, Inc.to assist with advertising and promotions for a chain of bicycle stores in Vermont.The agency has agreed that a certain level of awareness and interest in Broadway Bicycles will be generated in order to gain the sales results the company desires, and they have agreed to be paid accordingly.This is called

Question

Quizplus · Accepted Answer

Pay-for-results compensation is a model in which an advertising agency is paid based on the success of the advertising campaign, such as the level of awareness and interest generated for Broadway Bicycles. This incentivizes the agency to create effective advertising and promotions to achieve the desired sales results. Neither A, B, nor C accurately describe this type of compensation.

McMann and Young Advertising Agency Has Been Hired by Broadway