A local group called Gimme Shelter erects a billboard urging people to assist in the group's struggle to find shelter for the homeless.The same day, a producer of women's sportswear called GameOn launches a multi-million dollar ad campaign announcing that it will be sponsoring women's international soccer events held in North America, South America, and Europe.Which statement regarding these two efforts is true?

Question

Quizplus · Accepted Answer

Both groups are using out-of-home media, but Gimme Shelter is targeting a local audience while GameOn is targeting a global audience. Gimme Shelter is using a billboard, which is a form of out-of-home media, to reach a local audience. GameOn's ad campaign is also using out-of-home media, but it is targeting a global audience through its sponsorship of international soccer events in multiple continents.

A Local Group Called Gimme Shelter Erects a Billboard Urging