Scenario 2-6
SC Johnson & Son produces a wide variety of very popular consumer products such as Shout®, Windex®, Mr.Muscle®, Ziploc®, Edge®, Glade®, Vanish®, Raid®, OFF!®, Pledge®, and Scrubbing Bubbles® Bathroom Cleaner.These products are in highly competitive markets and require substantial investments in consumer promotion to maintain market share.
-(Scenario 2-6) SC Johnson's managers have agreed that their advertising agency will be compensated based on measures of audience awareness of their consumer products.This indicates that they have chosen a ____ compensation program for their agency.

Question

Quizplus · Accepted Answer

Pay-for-results compensation program is based on predetermined measures of performance, which in this case would be audience awareness of SC Johnson's consumer products. This is a more focused and results-based approach to incentivize the advertising agency to deliver effective marketing campaigns, as opposed to commission or markup on services. A fee-based compensation program could also be a possibility, but the scenario specifically mentions measures of audience awareness, which aligns better with a pay-for-results approach.

Scenario 2-6 SC Johnson & Son Produces a Wide Variety of Very