Scenario 2-6
SC Johnson & Son produces a wide variety of very popular consumer products such as Shout®, Windex®, Mr.Muscle®, Ziploc®, Edge®, Glade®, Vanish®, Raid®, OFF!®, Pledge®, and Scrubbing Bubbles® Bathroom Cleaner.These products are in highly competitive markets and require substantial investments in consumer promotion to maintain market share.
-(Scenario 2-6) SC Johnson has recently hired an advertising agency to help promote their products.Several of SC Johnson's senior managers have indicated that they are uncertain as to the specific benefits of advertising their consumer products or how to best position their products in the competitive market.Which of the following departments of their advertising agency should be involved in giving this information to this client?

Question

Quizplus · Accepted Answer

The department that should be involved in giving information about the specific benefits of advertising consumer products and how to best position them in a competitive market is account services. This department is responsible for managing the overall relationship between the advertising agency and its clients, including providing strategic direction and developing campaign plans. They would be best equipped to answer the client's questions and provide recommendations on how to successfully promote their products in a competitive market.

Scenario 2-6 SC Johnson & Son Produces a Wide Variety of Very