Scenario 2-6
SC Johnson & Son produces a wide variety of very popular consumer products such as Shout®, Windex®, Mr.Muscle®, Ziploc®, Edge®, Glade®, Vanish®, Raid®, OFF!®, Pledge®, and Scrubbing Bubbles® Bathroom Cleaner.These products are in highly competitive markets and require substantial investments in consumer promotion to maintain market share.
-(Scenario 2-6) SC Johnson is not interested in doing any of the duties associated with advertising research, creative development, or media placement.Which of the following types of organizations would likely be the best match for their needs?
A) a media buying service
B) a creative boutique
C) a research firm
D) a full-service agency
Correct Answer:
Verified
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