Scenario 2-6
SC Johnson & Son produces a wide variety of very popular consumer products such as Shout®, Windex®, Mr.Muscle®, Ziploc®, Edge®, Glade®, Vanish®, Raid®, OFF!®, Pledge®, and Scrubbing Bubbles® Bathroom Cleaner.These products are in highly competitive markets and require substantial investments in consumer promotion to maintain market share.
-(Scenario 2-6) SC Johnson has decided that additional data are necessary to determine specific messages that should be directed towards consumers.Which of the following departments in their ad agency will most likely be responsible for conducting this work?

Question

Quizplus · Accepted Answer

Marketing research services are responsible for conducting research and gathering data to inform advertising decisions. In this scenario, SC Johnson has decided that additional data is necessary, therefore marketing research services would be the most likely department to conduct this work.

Scenario 2-6 SC Johnson & Son Produces a Wide Variety of Very