Advertising has never been able to point out or activate a need state, but it has been able to provide information on how to alleviate the discomfort of an existing unfulfilled need.

Question

Quizplus · Accepted Answer

Advertising's main purpose is to create, shape, and activate consumer needs, wants, and desires. It often targets individuals who don't yet know they have a need or want, and it attempts to convince them that a particular product or service will satisfy that need or want. Therefore, advertising can point out and activate a need state, not just provide information on how to alleviate an existing unfulfilled need.

Advertising Has Never Been Able to Point Out or Activate