Viewing advertising strictly from a communications perspective has its disadvantages.For example, it restricts marketers to a narrower range of advertising strategies.
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Q8: The competition's strengths,weaknesses,tendencies,and any threats they pose
Q8: The method of budget setting that focuses
Q9: Share of voice has its problems, but
Q10: Years spent in marketing or advertising often
Q12: A historical background is a key element
Q14: Some argue that sales should not be
Q16: Setting an advertising budget based on the
Q17: It is tempting for both clients and
Q18: The initial section of the ad plan
Q20: Share of voice,or share of market,is a
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