An ad for microwave popcorn appears next to your email messages.This is a banner ad, and there is a good chance you won't click on it because click-through rates for banner ads are now only 0.1 percent.

Question

Quizplus · Accepted Answer

Studies and research have shown that the click-through rates for banner ads have dropped to 0.1 percent or lower, making it highly unlikely that someone would click on the microwave popcorn ad.

An Ad for Microwave Popcorn Appears Next to Your Email