Online brand communities behave much like communities in the traditional sense, complete with their own cultures, rituals, and traditions.

Question

Quizplus · Accepted Answer

Online brand communities have many similarities with traditional communities, including shared values, customs, and social norms. Members of these communities often feel a sense of belonging and cohesiveness, similar to what is experienced in an offline community. Therefore, the statement is true.

Online Brand Communities Behave Much Like Communities in the Traditional