One big advantage of rich media/video and audio is that it can lead to click-through rates that are hundreds of times greater than those for display/banner ads.

Question

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Rich media/video and audio ads are found to be more engaging and interactive than standard display/banner ads. Therefore, they can lead to higher click-through rates (CTR) and have a better chance of capturing the viewer's attention. Studies have shown that the CTR for video ads can be up to 10 times higher than that for traditional display ads. Hence, rich media is an effective way to increase engagement and improve the performance of a digital marketing campaign.

One Big Advantage of Rich Media/video and Audio Is That