This type of promotion technique, often seen in the trade channel, comes in four different versions: merchandise, slotting, bill-back, and off-invoice formats.What is it?

Question

Quizplus · Accepted Answer

The four different versions mentioned (merchandise, slotting, bill-back, and off-invoice) are all types of trade allowances, which is the correct answer (C). Trade allowances are a type of promotion technique used in the trade channel. Display (A) and premium (B) are also types of promotion techniques, but they do not match the four different versions mentioned in the question. Incentive (D) is a more general term and could refer to various types of promotions, so it is not a specific enough answer for this question.

This Type of Promotion Technique, Often Seen in the Trade