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Home Depot Is a Powerful Retailer with a High-Volume, Low-Price

Question 42

Multiple Choice

Home Depot is a powerful retailer with a high-volume, low-price position.Therefore, Home Depot can exert pressure on manufacturers and suppliers to offer its staff various forms of trade-market promotions.These come in four major types:


A) couponing, cash allowances, incentives, and slotting fees.
B) incentives, allowances, training programs, and cooperative advertising.
C) case allowances, sweepstakes, couponing, and training programs.
D) slotting fees, point-of-purchase displays, consumer rebates, and merchandise allowances.

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