Consumers respond to advertising by selecting which messages they'll pay attention to.This is called ________.

Question

Quizplus · Accepted Answer

Selective perception refers to the process by which consumers filter and interpret information based on their interests, needs, and attitudes. Consumers are exposed to a vast amount of advertising messages, but they cannot pay attention to all of them. Therefore, they select the messages that are relevant to them and ignore others. This selective process is influenced by a variety of factors, such as the consumer's motivation, attention, comprehension, and memory.

Consumers Respond to Advertising by Selecting Which Messages They'll Pay