The brand ________ states how the consumer sees the brand relative to its category,competitors and substitutes.

Name: The brand ________ states how the consumer sees the brand relative to its category,competitors and substitutes.
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

Brand positioning is the process of creating a unique identity for a brand in the minds of consumers. It involves defining the brand's target audience, identifying its key attributes, and differentiating it from competitors.

The Brand ________ States How the Consumer Sees the Brand