Mass communication is a conversation or dialogue,and the source and receiver change positions as the message bounces back and forth between them.

Question

Quizplus · Accepted Answer

Mass communication is typically a one-way process where the sender broadcasts a message to a large audience through mediums like television, radio, or newspapers, without an immediate feedback loop allowing for role reversal between sender and receiver.

Mass Communication Is a Conversation or Dialogue,and the Source and Receiver