Which of the following questions would be most effective for measuring consumer cognitions related to an advertising message?
A) In category X,why do you buy this brand?
B) How important is this claim to you?
C) After you saw the ad,what thoughts came to mind?
D) If this brand disappeared,how would you feel?
E) Does this ad make you want to buy the brand again?
Correct Answer:
Verified
Q32: Surveys that are generally conducted on an
Q33: An advertising manager wants to evaluate whether
Q34: _ means that the research actually measures
Q35: Government organisations and trade associations are both
Q36: _ research provides insight into the underlying
Q38: Which qualitative method is used by researchers
Q39: The _ involves a researcher going to
Q40: A group of 8 to 10 (or
Q41: What is an advantage of using diaries
Q42: Moment-by-moment tests of ads provide an analysis
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents