What is an advantage of using diaries for media research?
A) Diaries describe what is happening,but not why.
B) Diaries are most likely to probe for patterns of thought and behaviour.
C) Diaries record how people walk the aisles in stores and whether they read labels.
D) Compared with other methods,diaries are more immersed in the consumers' culture.
E) Compared with other methods,diaries catch the consumer in a more normal life pattern.
Correct Answer:
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