________ research provides insight into the underlying reasons for how consumers behave and why,and common research methods include such tools as observation,ethnographic studies,in-depth interviews and case studies.

Question

Quizplus · Accepted Answer

Qualitative research provides insight into the underlying reasons for how consumers behave and why. Common research methods include tools such as observation, ethnographic studies, in-depth interviews, and case studies. Secondary research involves the analysis of existing data and information, while quantitative research involves the use of numerical data to draw conclusions. Purchase intent analysis and consumer insight are specific types of research tools and not the broader category of research methods for understanding consumer behavior.

________ Research Provides Insight into the Underlying Reasons for How