Which media scheduling decision relates to factors such as seasonality,holidays,days of the week,time of day,how often a product is bought,whether it is used more in some months than in others,the consumer's best aperture and competitors' advertising schedules?
A) Duration
B) Continuity
C) Timing
D) Frequency
E) Reach
Correct Answer:
Verified
Q6: Exposures are also known as:
A)opportunity to see
B)reach
C)frequency
D)(a)and
Q7: Which of the following statements regarding average
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Q10: Magazine and newspaper production deadlines are also
Q12: A media _ is a single program
Q13: If a specific television program has an
Q14: When errors in scheduling or reproduction of
Q15: Prospective customers for a product or service
Q16: The highest ranking advertising agency in Australia
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