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Which of the Following Statements Regarding Average Frequency And/or Cumulative

Question 7

Multiple Choice

Which of the following statements regarding average frequency and/or cumulative frequency distribution is FALSE?


A) Most planners prefer to use average frequency instead of frequency distribution.
B) Average frequency can give the planner a distorted idea of the plan's performance.
C) The cumulative frequency distribution method is more revealing than the average frequency method of reporting repetition.
D) To figure the average frequency for a TV schedule,you need only two numbers: the target audience ratings points and estimated reach.
E) Media planners can also calculate the average frequency using total impacts and unduplicated reach.

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