Cost per ________ is a method of comparing media vehicles by relating the cost of the message to the audience rating.
A) thousand (CPM)
B) impact (CPI)
C) exposure (CPE)
D) head (CPH)
E) TARP (CPT)
Correct Answer:
Verified
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Q3: Because the measures for various media are
Q4: The American Association of Advertising Agencies (AAAA)lists
Q6: Exposures are also known as:
A)opportunity to see
B)reach
C)frequency
D)(a)and
Q7: Which of the following statements regarding average
Q8: With the current trend toward using other
Q9: On Wednesday nights,Australian Idol commanded the highest
Q10: Magazine and newspaper production deadlines are also
Q11: Which media scheduling decision relates to factors
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