With the current trend toward using other forms of marketing communication in addition to advertising,buyers often demand additional promotional support,and these activities are sometimes called ________.

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The term "value-added" refers to additional promotional support beyond advertising that buyers may demand. This may include activities such as event sponsorship, product samples, or co-branded marketing campaigns. Add-ons or incentives may also refer to these types of promotional activities, but "value-added" is the most commonly used term in this context. Make-goods and preferred placements typically refer to compensating advertisers for issues such as ad placement mistakes or underperformance, rather than additional promotional activities.

With the Current Trend Toward Using Other Forms of Marketing