Johnson & Johnson communicates with individual customers through e-mail and toll-free access to a customer support phone centre.They also have company representatives dedicated to developing close,on-going relationships with large chain stores.This process demonstrates which of the following?
A)the application of both limited relationships and full partnership relationships
B)the similarity between perceived value and actual value
C)the difference between customer satisfaction and customer loyalty
D)the impact PERT has had on customer relationships

Question

Quizplus · Accepted Answer

Johnson & Johnson is using both limited relationships through their individual customer communication channels and full partnership relationships through their dedicated representatives for large chain stores.

Johnson & Johnson Communicates with Individual Customers Through E-Mail and Toll-Free