Which of the following is most likely a true statement about channel functions?
A) The order in which channel functions occur is the same for all industries and products.
B) All channel members must participate in every channel function to have full efficiency.
C) All channel functions move in a downward direction from the producer to the end-user.
D) Specialization tends to reduce marketing channel efficiency because of increased members.
E) The performance of certain channel functions correlates with other channel functions.

Question

Quizplus · Accepted Answer

The performance of certain channel functions correlates with other channel functions. This is because the success of one function often depends on the successful implementation of another function. For example, efficient transportation and storage of products is necessary for timely delivery to customers, which in turn affects the customer service function. Therefore, the performance of certain channel functions is interrelated and can affect overall channel efficiency. The other options are not true statements about channel functions.

Which of the Following Is Most Likely a True Statement