Martin,a channel manager for an appliance manufacturer,needs to evaluate the importance of each channel function in terms of cost and value.Martin also needs to determine the proportion of each channel function performed by each channel member.Which of the following should Martin most likely use for this task?
A) efficiency template
B) cost-equity matrix
C) normative profit metric
D) segmentation grid
E) gap analysis template

Question

Quizplus · Accepted Answer

An efficiency template is used to evaluate the importance of each channel function in terms of cost and value, and to determine the proportion of each channel function performed by each channel member.

Martin,a Channel Manager for an Appliance Manufacturer,needs to Evaluate the Importance