What is the most common source of legal legitimate power in marketing channels?
A) contracts
B) utilities
C) brands
D) rewards
E) values

Question

Quizplus · Accepted Answer

Contracts are the most common source of legal legitimate power in marketing channels as they specify the rights and obligations of each party involved in the channel relationship. Contracts help create a formal and structured relationship between the parties, providing a basis for resolving disputes and enforcing actions. The terms of the contract typically outline the expectations, pricing arrangements, and performance requirements between the parties involved in the channel, thereby establishing a framework of legal rights and responsibilities. This legal power also provides a measure of control over the channel partners to ensure compliance with legal and ethical standards.

What Is the Most Common Source of Legal Legitimate Power