Which type of power stems from a channel member's desire to identify with a prestigious organization?
A) reward
B) coercive
C) expert
D) referent
E) legitimate

Question

Quizplus · Accepted Answer

Referent power stems from a channel member's desire to identify with a prestigious organization. This type of power is based on admiration, respect or trust that the channel member has for the supplier. It is related to personal characteristics such as charisma, likeability, and trustworthiness.

Which Type of Power Stems from a Channel Member's Desire