The two major cognitive routes to persuasion include:
A)the direct and central
B)the direct and peripheral
C)the central and circular
D)the central and peripheral

Question

Quizplus · Accepted Answer

The two major cognitive routes to persuasion are the central route, which involves processing information deeply and thoughtfully, and the peripheral route, which involves processing information superficially and relying on cues such as attractiveness or credibility of the person presenting the argument. Therefore, the best choice is D, as it correctly identifies the two routes as central and peripheral.

The Two Major Cognitive Routes to Persuasion Include