The elaboration likelihood model of persuasion proposes that:
A)persuasion occurs over the routes of message, target, and source characteristics
B)the likelihood that an attitude will change is largely dependent on the amount of time spent attempting to change the attitude
C)attitudinal change is a function of three interactive routes, physical, mental, and visual
D)persuasion occurs over two routes, the central and the peripheral

Question

Quizplus · Accepted Answer

The elaboration likelihood model of persuasion proposes that persuasion occurs over two routes, the central and the peripheral. The central route involves a thoughtful evaluation of the message's content and logic, while the peripheral route involves more superficial cues, such as the credibility of the source or the use of attractive images. Attitudinal change depends on which route is taken, with central route processing leading to more lasting and deeply held attitudes.

The Elaboration Likelihood Model of Persuasion Proposes That