The Real World 14.1 feature describes the efforts of Eli Lilly to enhance the efficiency of drug development. These efforts are considered necessary by CEO John Lechleiter because Eli Lilly will lose billions in revenues between 2010 and 2016 due to patent expirations. Which of the following are included in Eli Lilly's effort to increase efficiency based on the threat of lost revenues?
A)Apply principles of scientific management to the development of drugs.
B)Turn drug development into an assembly line of tasks like automobile manufacturing.
C)Apply critical chain techniques.
D)All of the above.

Question

Quizplus · Accepted Answer

Eli Lilly's efforts to enhance the efficiency of drug development in response to the threat of lost revenues due to patent expirations include applying principles of scientific management, turning drug development into an assembly line of tasks similar to automobile manufacturing, and applying critical chain techniques.