In the context of organizational market,which of the following statements best describes influencers?
A)They provide information for evaluating alternative products and suppliers.
B)They have the authority to contact suppliers and negotiate the purchase transaction in most organizations.
C)They control the flow of information to other people in the purchasing process.
D)They are the people in the organization who must use or work with the product or service purchaseD.

Question

Quizplus · Accepted Answer

Influencers are individuals or groups that provide information and advice for evaluating alternative products and suppliers, but do not have the authority to make the final purchase decision. They may include technical experts, consultants, or end-users who have knowledge and experience with the product or service being considered. They can play an important role in shaping the purchase decision by providing input and recommendations to the decision-maker or decision-making group.

In the Context of Organizational Market,which of the Following Statements