A modified rebuy typically involves:
A)an organization realizing a new and unique need or problem.
B)purchasing a common product or service the organization has bought many times before.
C)comparison of alternative products and services with the current product and vendor.
D)controlling of the flow of information to other people in the purchasing process.

Question

Quizplus · Accepted Answer

A modified rebuy involves the comparison of alternative products and services with the current product and vendor. While the organization may have previously bought the product or service, they are now considering alternatives and evaluating their options. This is different from a straight rebuy where the organization simply makes the same purchase again without any evaluation or consideration of alternatives. A and B are not correct because a new and unique need or problem would be a new task buying situation, and purchasing a common product multiple times is a straight rebuy. D is not correct because controlling the flow of information is not indicative of a modified rebuy.

A Modified Rebuy Typically Involves