In the context of organizational market,technical experts from various departments of a firm who help determine which specifications and criteria to use in making the purchase decisions are known as:
A)deciders.
B)ultimate consumers.
C)influencers.
D)gatekeepers.

Question

Quizplus · Accepted Answer

Technical experts who help determine specifications and criteria for purchases are considered influencers within the organizational market. Deciders are the individuals who make the final purchase decision, ultimate consumers are the end-users of the product/service, and gatekeepers are individuals who control access to decision-makers within the organization.

In the Context of Organizational Market,technical Experts from Various Departments