Behavioral attributes can take many forms,including those based on consumer needs;on product usage patterns;on more general behavioral patterns,including lifestyle.
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Q14: General product-related attributes such as product usage
Q15: Age and occupation are demographic descriptors that
Q16: Principle-oriented consumers shop for products that demonstrate
Q17: Choice criteria refers to the product alternatives
Q18: A trade area is the common platform
Q20: Segmentation decisions are best made in one
Q21: Market segmentation is the process of:
A)dividing a
Q22: Which of the following is NOT true
Q23: In a centralized purchase situation,the buyer is
Q24: Target marketing is the process of:
A)segmenting the
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