Target marketing is the process of:
A)segmenting the market.
B)marketing only to the high usage portion of the market.
C)changing consumer demand for distinct segments so that it matches target profiles.
D)deciding which segments to pursue.

Question

Quizplus · Accepted Answer

Target marketing involves deciding which segments of the market to pursue, focusing marketing efforts on specific groups that are most likely to respond positively to the product or service.

Target Marketing Is the Process Of