Market segmentation is the process of:
A)dividing a market into distinct subsets of relatively homogeneous customer groups that differ from others.
B)positioning the product offering in different geographical areas.
C)changing customer demands so that they fall into homogeneous subsets.
D)segregating a market into segments of relatively heterogeneous consumer groups.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a broader market into smaller, more distinct subsets of customers who have similar needs, behaviors, or characteristics. These subsets are typically more homogeneous within than they are across different segments. This allows companies to tailor their marketing efforts and product offerings to better meet the specific needs and preferences of each segment, thereby increasing the overall effectiveness of their marketing efforts. Options B, C, and D do not accurately reflect the process of market segmentation.

Market Segmentation Is the Process Of