In the classical approach of writing the desired positioning for a product,a _____ is written.
A)positioning statement
B)positional proposition
C)factor analysis
D)positional forecast

Question

Quizplus · Accepted Answer

A positioning statement is the classic approach to writing the desired positioning for a product or brand. It typically includes the target audience, the product's unique benefits, and how it differentiates from competitors. B) is not a term commonly used in positioning language, C) factor analysis is a research methodology, and D) positional forecast is not a typical part of the positioning process.

In the Classical Approach of Writing the Desired Positioning for a Product,a